The National Dairy Council (NDC) will be launching a new TV campaign this evening (April 6th) to be aired on prime-time slots across Irish television.
The ads showcase the footage of Irish farms created for the NDC and Kerrygold Quality Milk Awards, which have been running since 2010.
The NDC has stated that Covid-19 has created huge uncertainty for us all, but one thing we can rely on is fresh, high-quality Irish food – thanks to the hardworking farmers of Ireland.
These high impact visuals tell the story of hardworking farmers caring for their land and their grass-fed cows. The ad closes with fresh milk being poured and consumed.
The advertisement is narrated by RTÉ 2fm’s Doireann Garrihy. The popular broadcaster said, “I am delighted to be fronting this campaign on behalf of the National Dairy Council who I have worked with over the last number of years.”
“There are dairy farmers on both sides of my family; I feel very connected to and passionate about celebrating the amazing Irish farmers who produce quality food 365 days a year.”
This campaign also highlights the National Dairy Council’s guarantee mark, which was introduced in 2009. This mark appears on 50 milk and cream products across the country, ranging from brand leaders to ‘private label’ or ‘own label’ products.
CEO of NDC, Zoe Kavanagh, commented: “This is an important time to celebrate excellence in dairy farming. Irish dairy has one of the lowest carbon footprints internationally, primarily due to the unique grass-fed, family-based Irish farming system which is extremely efficient and involves less intensive farming.”
“During challenging times people need to have trust in what they know. Irish dairy is recognised as a vital part of people’s diet and general health across the life stages, indispensable to Ireland’s social and economic well-being now more than ever.”
The National Dairy Council have stated that they recognise the opportunity to reconnect consumers with natural food production while showcasing our unique grass-based system coupled with our family farming system is what really sets Ireland apart.
Video source: NDC.ie \ YouTube