Tommythevet launches PreVEnT2d to show how prevention beats cure


A ounce of prevention is worth a pound of cure!

That was according to Benjamin Franklin; the US politician, philosopher and scientist writing on the subject of fire safety in the mid-eighteenth century.

However, this plea for prevention is just as relevant to farming; and in particular to the job of caring for livestock.

The fundamental point is that it takes less effort to prevent something than to cure it and that is the simple principle behind PreVEnT2D; the brand launched this week by Tommy the Vet for solutions that make farming better.

The PreVEnt2D brand stands for practical, relevant and implementable solutions to common on-farm problems. Every PreVEnT2D solution will be supported by an educational campaign accessible by scanning a 2D barcode with a mobile phone.

As Tommy notes; “there are simple routines that will free farms from most common problems. The key to success is to embed these routines within the farm system, making prevention a habit”. PreVEnt2D launches this week with an awareness campaign on infection prevention in new-born calves and lambs. The campaign is based on simple principles on colostrum, hygiene and naval care using a PreVEnt2D branded chlorohexidine-based disinfectant.

The inspiration for PreVEnT2D came from Tommy’s experience with using social media to highlight the potential of simple on-farm routines in preventing disease at herd and flock level. As Tommy noted; “Successful disease prevention lies in a masterful consistency around the basics”. This principle led Tommy to develop the hugely successful on-line video series “Being Brilliant at the Basics”.

Part of being brilliant at the basics is supporting farmers by making the implementation of simple routines as easy as possible. Therefore, Tommy is partnering with other innovators in the herd and flock health sectors to identify the most effective solutions to common problems. Solutions that meet Tommy’s criteria for success will carry the Tommythevet signature of approval.

As Tommy observes “The rising threat of antimicrobial resistance and the pressures of larger scale farming means that our traditional approaches to controlling disease on farms have to change. I firmly believe that preventative veterinary medicine built around simple principles and routines will enable us to meet these challenges”

For more information visit www.tommythevet.ie

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