VIDEO: Ireland’s first virtual cattle mart ‘an incredible success’


Over 1,300 people logged in to view and bid on lots at Ireland’s first virtual cattle mart, according to Brendan Hannigan, CEO of Livestock Live.

The live online auction, which is the first of its kind, was held at Carnaross Mart in Co. Meath at noon today (Monday, April 6th).

Success

Speaking to That’s Farming following the sale, Hannigan said: “The first virtual mart was an incredible success. Over 1,000 people registered on the Livestock Live website today alone.”

“Almost all lots were sold at the mart today and achieved very good prices.”

“Manorhamilton Mart will now go live on Wednesday and we expect to see another great day’s bidding.” he concluded.

How does it work?

All animals are checked into the mart and issued lot numbers and put in pens as normal. “We can let two people in to view the lots at a time when the animals are in the pens. This can be done for a number of hours before the sale starts.” Padraig McElroy, manager of Carnaross Mart, told this publication last week.

A catalogue list of all lots for the day is available to view. As the animals are weighed and enter the ring, all the information is displayed on the virtual mart board which would normally be available/seen in the mart.

“Sellers issue the mart with a reserve price they want for the lots at check-in and it is entered in the system.”

“We have our auctioneer as normal managing the ring, calling out the bids as they come in online, but the bidders and seller can also see each bid.”

“The whole system is in real-time with almost zero delay. The successful buyers arrange to come to the mart to collect their animals.” the mart manager added.

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