Datamars - an international firm - is manufacturing tags for over thirty years and has been supplying tissue tags for over a decade worldwide.
According to its website, the company is present in 97 countries, continues to grow at a rate of 28% per year and identifies 100 million animals per annum.
Its Irish affiliate - Datamars Ireland - is a Department of Agriculture, Food and the Marine-approved supplier of cattle ear tags for Ireland; the Leinster-based operation's range includes visual, tissue and electronic tags.
Announcing the opening of its Irish Office, Datamars Agri, a spokesperson said: “Our ambition is to offer farmers an alternative supplier of high-quality cattle tags at competitive prices with superior customer service.”
"Designed with the farmer in mind"
John Lalor - Veterinary Surgeon - Highfield Veterinary Group said: "This tag has been designed with the farmer in mind with excellent retention, excellent reliability and it contains no parts that may get lost in a shed."
John outlined best practices when carrying out this task, highlighting the importance of identifying the correct location before inserting a tag.
Whilst demonstrating the process, John drew attention to the integrated sample preservation: "As you can see in the specially-designed taggers, the tissue tag sample part is retained by the taggers, meaning that it will not drop or fall on the floor." John said.
"When ready, you can remove it from the taggers, it is clearly identified and it can be sent to any laboratory in Ireland of your choice." He concluded.
For more information about Datamars, please see their website.
Video: Produced and edited by TF Media