WATCH: 100% grass-fed organic beef


Clive Bright, Co. Sligo, inherited the family farm from his mother eighteen years ago and raises 100% grass-fed organic beef.

The Farming for Nature ambassador has built his ‘Rare Ruminare’ brand based on his mix of traditional cattle breeds such as Hereford, Shorthorn and Angus which are well suited to maintaining the farm’s species-rich grasslands; he sells his beef directly to the consumer.

Bright uses mob grazing to ensure that grasslands are given time to recover between grazing periods and to improve the diversity of his grasslands through a more even grazing pressure and suitable stocking rate. "Cattle get fresh grass twice-a-day." the Sligo man explained.

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