"Trust between farmers and factories is at an all-time low" - McGuinness

In recent days, members of the new Beef Plan Movement met with Mairead McGuinness; established a Telegram group and received the full support of the Irish Charolais Cattle Society.

"Every place that produces sucklers in Ireland is on their kneesā€

40,000 farmers are needed to get behind a new Beef Plan that aims to return as a minimum, the cost of production plus a margin for beef farmers.