'Wrong' that all bulls are deemed ineligible for grass-fed standard


“Beef farmers are crying out for clear direction on beef marketing and branding, that will deliver a viable price return.”

'Wrong' that all bulls are deemed ineligible for grass-fed standard

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“Beef farmers are crying out for clear direction on beef marketing and branding, that will deliver a viable price return.”

Bord Bia’s proposal on a new grass-fed standard and their proposed criteria for PGI status for Irish grass-fed beef needs a lot more thought and discussion before they are proceeded with.

That is according to IFA president, Tim Cullinan, who was speaking following a Bord Bia board meeting yesterday (Thursday, May 28th).

The farm leader highlighted that Ireland is well recognised on the international market for being a grass-fed country. “This Bord Bia proposal is complicated and it runs the risk of devaluing and excluding some Irish beef that may not meet the technical specifications,” he said.

“I’d like to see clear market research carried out by Bord Bia to show that putting these criteria in place will give a higher price return to farmers,” he said.

“It runs the risk of creating more bureaucracy for farmers and it is unclear who will be the final arbiter on whether or not an animal qualifies,” he said.

Bull beef

Cullinan said it is “wrong” that all bulls are being deemed ineligible for grass-fed standard - even if they can meet the criteria. “There needs to be more clarity on how the criteria are being applied and calculated,” he said.

“Bull beef is the most efficient production system for many farmers. Some factories have been discouraging it, but we need a full debate on this before Bord Bia ends up to ghettoising bull beef,” he said.

He called for a fundamental debate on the benefits of the PGI status and what categories of beef this should be applied for.

Complying with standards used ‘negatively’

IFA national livestock chairman, Brendan Golden, said neither the national livestock committee nor the farm group’s national council has had an opportunity to discuss this as they did not have the full details.

“More time is needed to properly consult farmers, examine all the detail and discuss it in full,” he said.

“Beef farmers are crying out for clear direction on beef marketing and branding, that will deliver a viable price return.”

“Exploiting our grass-fed image more could be of real value, but farmer’s experience to date is that complying with standards has being used negatively rather than positively in terms of a higher beef price.”

“We need to get this right and farmers need to be centrally involved,” Golden concluded.

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