World milk day was set up by the Food and Agriculture Organisation of the United Nations (FAO) in 2001. They selected June 1st as World Milk Day to celebrate the dairy sector and its
contributions to many aspects of life. It was aimed to highlight its influences on economic development, livelihoods and nutrition of people.
With today being the official day events are being held across Ireland and Europe in honour of the sector.
The news has led to the IFA urging retailers to show their support. John Finn, who is the National Liquid Milk Chairman of the IFA, said that dairies, retailers and stakeholders need to recognize
the importance of milk while urging them to show their unwavering support and commitment to milk producer’s sustainability. Mr Finn says this can be done by ensuring a fair share of retail
returns is given to help ensure yearly production costs are covered.
He also added that discussions are under way with regards Milk Wise 2025, which is an initiative put in place by the IFA to raise awareness and gain economic sustainability in the sector, he said
“I am in the middle of a series of meetings with retailers, dairies and regulators to present and discuss the IFA Milk Wise 2025, launched earlier this year. The Strategy document aims to raise
awareness and present solutions to secure the economic sustainability of specialist registered milk producers, without whom consumers cannot be confident of finding fresh, locally produced
milk on the supermarket shelf year-round.”
Mr. Finn also pointed to the advantages of world milk day sating, “World Milk Day gives us an excellent opportunity to remind everyone of just how valuable milk and dairy products are to our
health and our diet whatever our age. It is also a timely reminder to all stakeholders that fresh milk cannot be taken for granted, and that farmers must be allowed at least cover their costs and
pay for their labour”.
He concluded by urging everyone to drink a glass of milk today in honour of the dairy sector, “I urge all folks out there to raise a glass of the white stuff for World Milk Day!”