The day provides an opportunity to focus attention on milk and to publicise activities within the milk industry. Numerous countries worldwide have come together to celebrate the day together on the same date. This suggests the importance of milk and the industry throughout the world and shows milk as a global food.
The World milk day was first celebrated and established, by the Food and Agriculture organization, in 2001. It is seen as an opportunity to publicise the benefits of milk and dairy products. This is seen as vitally important with recent news from the Irish Osteoporosis Society claiming so called “fad diets” and the rise of alternative dairy products. These products include soya, coconut and almond based items in supermarkets.
Anybody has the option to host a World Mild Day event, these include many of the groups listed below: Community groups, sporting clubs, dairy producers, farmers, co-operatives, dairy manufacturers, health/nutrition organizations, dairy retailers, dairy researchers, dairy industry suppliers, agricultural societies, schools & Universities and Individuals or families.
There will be various different types of events on offer, an event can be considered a private party, school based activity, or even a symposium.
Examples of events held in previous years include: A meal featuring dairy only products, A school trip to a dairy farm, A photo contest to select most photogenic cow, donation of dairy products to a food bank, a project with nutritionists to share info and facts on milk/dairy products, a video with dairy farmers working on a development project or even a physical fitness event fuelled by dairy.
There are also numerous different themes of World milk day. The aim is to celebrate important contributions of the sector to good food, health and nutrition, farmers caring responsibly for their communities, land and animals. And finally, how dairy contributes to economic development and livelihoods.
Events can take place anywhere as long as location permit issues are in order. Example locations include: restaurants, Farms, schools, company facilities, public area, and company processing facilities.
The only requirements necessary to hold a World Milk Day event are listed below:-
The dairy sector/dairy products have to feature (menu, program etc.), Dairy has to be listed on the menu or featured in event/creation, References must be made to World Milk day on social medias, share information about the event using the World Milk Day campaign (livestream, recorder film, photos) and all event organizers must be registered.