Farmers have begun to voice their concern, over the rise in veganism over the past few years.
There have been concerns over veganism and people now choosing dairy-free products and what impact it is going to have on farmers. Farmers in Wales, as reported by BBC news, have put this recent rise in popularity down to the increase in vegan celebrities.
A recent survey, carrying out by the Vegan Society, found that there has been a rise of vegans in the UK of 3.25%. This represents approximately 1% of the entire UK population, but numbers continue to rise. The concerns of Welsh farmers was voiced by the Chairman of the Wales Dairy Show, Colin Evans. He said because of these celebrity vegans, farmers now have to prove their food is produced in a healthy manner.
"It must be of concern to us. Celebrities are now getting behind promotional drives for veganism or vegetarianism.", he said.
"We must have the answers ready for these people and to prove that we do look after our animals and we do produce food in a healthy manner.”, Evans added.
A member of the National Farmers Union Cymru Milk Board, Gareth Richards, said farmers needed to do more to help promote themselves and their farms.
"We don't go out and publicise ourselves enough. It's something we definitely need to do more of, whether it's about talking to shoppers in the supermarket, in farmers markets, or whatever," said Richards.
NFU Cymru say these increases should be put into context for people saying, "Vegans only account for around 1% of the UK population."
Mr. Richards continued by saying vegan activists have been unfairly portraying dairy farmers inaccurately and says they are proud of their high-quality produce.
"The vegan activism we've seen on a UK level in recent months represents an extremist view of dairy farming which portrays a completely inaccurate image of the UK dairy industry...Dairy farmers are proud to produce high-quality milk and dairy products for the public to consume.”, he said.
"Over 98% of the British public eat, drink and enjoy dairy products as part of a healthy, balanced diet," he concludes.