A Canadian business is attempting to improve its local farming economy by transporting fresh agri-goods across Moncton in Canada!
Moncton city is located in Westmoreland County, New Brunswick, and from spring to late autumn the Farmers’ Truck travels to all corners of the urban area, bringing fresh produce to city-dwellers.
The little red truck acts as a mobile farmers’ market, allowing Moncton’s residents to access the fruit and vegetables grown by the Canadian countryside’s best farmers more often than just once a week.
The Farmers’ Truck Facebook page says that they’re a ‘mobile farmers’ market, connecting people with their local product’. They use 100% fresh products from only within the nearby area.
The truck even sells local bread, cheese, eggs and more. It cites helping the city’s own core economy as its main aim:
“It’s simple, local food taste better! Food that’s harvested close to home will always be the freshest and the fresher the food, the more amazing it tastes. Plus, you’re encouraging your local farmers & economy. It’s a win-win situation!”
The Farmers’ Truck website says that buying local is no longer a trend, but a necessity:
“Every time you buy something, you cast a vote for your future. When you buy from The Farmers’ Truck, you’re investing 100% in your local economy. For people who like to support local farmers, it’s not always easy.
“The farmers’ market is only open one day a week and travelling out to the country to get to the farm isn’t always an option. Doing a mobile farmers’ market that would be accessible throughout the week was the answer. We want to make it as easy as possible for people to support local food,” they add.
The business calls farmers our society’s ‘first entrepreneurs’:
“Every farmer had to start somewhere: a small piece of land and a lot of hard work. Most of them don’t have the intention of turning their little farm into a conglomerate. They want to keep things simple with just a few working hands,” the business says.
You can find out more here. What do you think, would a truck like this do well across Ireland, or are consumers already tuned in?