Two farmers from County Tipperary have come together to raise awareness of the Irish Cancer Society’s (ICS) SunSmart campaign.
Posing on their Cashel farm the father and son farming duo showcased the importance of being SunSmart at every age when it comes to working outdoors this summer.
Dairygold, who have worked closely with the ICS over the past five years on their Wrap It Pink campaign for breast cancer awareness has been very supportive of the SunSmart initiative, encouraging those working in the sun to stop, think and put their health first.
Both the Wrap It Pink and SunSmart campaigns will run in tandem throughout the coming months.
The ICS’ SunSmart campaign aims to educate farmers and anyone working outdoors of the importance of protecting their skin from harmful UV rays while working long hours in the summer sunshine.
Gillian Foley and John O’Carroll from Dairygold; Claire Bowman from the Irish Cancer Society; and three generations of the Ryan family, Deansgrove, Cashel were gathered to show their support for the initiative.
Working long hours in the fields can prove to be quite a dangerous job if sun safety is not prioritised.
With more than 11,000 people diagnosed annually, skin cancer is one of the most common cancers in Ireland, making up a third of cancers detected in this country each year, with current numbers expected to increase more than three-fold by 2040.
It is hoped that the farming community will embrace the SunSmart message and take heed of the potentially life-saving advice, with Dairygold providing farm safety advice in their Co-Op Superstore branches nationwide and through print and online media resources.
Speaking about the SunSmart campaign, farmer Michael Ryan said, “It’s easy to fall into the trap of getting distracted out in the field; throwing yourself into the day’s work without even realising that temperatures are rising, and the sun is out in force.”
John O’Carroll, Head of Retail at Dairygold also commented, “After the extremely warm summer we got last year, we felt it appropriate as a farmer-based co-operative to assist the ICS on their quest to combat the lack of awareness surrounding the dangers of sun exposure.”
“Supporting the SunSmart campaign seemed the perfect way to do our bit," he added.
It’s all about educating the farming community about the SunSmart code: seek shade, cover up, wear sunglasses and sunscreen and check the UV Index to get the best protection possible.
The ICS’ SunSmart campaign will run from June to September with free La Roche Posay sun cream samples available from Co-Op Superstores’ 35 stores across Munster during this time.
For more information click here #wrapitpink #SunSmart