Calls for Department to fund campaign to promote suckler beef


“Beef farmers are making losses on what is a premium product”

Calls for Department to fund campaign to promote suckler beef

  • ADDED
  • 26 days ago

“Beef farmers are making losses on what is a premium product”

Fianna Fáil spokesperson on Agriculture, Food, and the Marine, Charlie McConalogue TD, has called on the Department of Agriculture to fund a Bord Bia campaign to promote suckler beef.

The comments come after Bord Bia was unsuccessful in their application for EU funding, seeking €3million to fund a campaign which would promote Irish suckler beef in key European markets.

“In light of the European decision, the government should step up to the mark and provide funding to the perspective Bord Bia campaign which aims to promote suckler beef from Ireland.” McConalogue outlined.

Underspend of €20m

“There was an underspend of €20 million on the BEAM scheme. The Minister for Agriculture should instruct his Department to utilise this money on the Bord Bia promotional efforts. Beef farmers are making losses on what is a premium product.”

He said the government should support all promotional activities which aim to maximise the sale of Irish beef in key markets.

“The government must now step up and support the promotional activity in light of no EU funding,” concluded Deputy McConalogue.

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