People's Choice at Ploughing: Teen Sisters help Horses and Camels


Read all about the award-winning supplement here, used by European horse-owners and Middle Eastern camel racers.

People's Choice at Ploughing: Teen Sisters help Horses and Camels

  • ADDED
  • 3 years ago

Read all about the award-winning supplement here, used by European horse-owners and Middle Eastern camel racers.

Usually for kids in their early teens, scientific developments don’t feature in daily life. However, Annie and Kate Madden, aged 14 and 16 respectively, have come up with quite the intriguing new product.

They’ve created a business, FenuHealth, whose product combats ulcer issues in horses and encourages the animals to consume important supplements that they may otherwise stay away from. The process for treating gastric ulcers in horses usually involves a syringe in the mouth, which can distress the animals. Fenugreek is a herb that smells and tastes appealing to horses in particular, and the Madden girls realised that the herb is not only happily consumed by horses, but also that it's useful in treating the common gastric issues horses suffer from.

Since the flavour appeals to horses, it wasn’t long before the product was being tested out by other four-legged friends. When the girls brought their product to European expos, they realised that there was huge interest from camel breeders in Qatar and Saudi Arabia. The girls developed a ‘Fenu Camel’ product, which buyers were reportedly using to encourage increased water consumption in racing camels.

Fenugreek is a famous herb from India and surrounding countries, and one common advantage is its ability to mask the taste and smell of other medicines. According to the Madden sisters, their supply of fenugreek is prepared in the UK and packaged here in Ireland.

The girls were awarded their People’s Choice prize after they received the most public votes. At this year’s Ploughing Championships, the People’s Choice Awards took place on Thursday 22nd September in the Enterprise Ireland, NPA & IFJ Innovation Arena.

The award was presented to the girls by Anna Marie McHugh of the National Ploughing Association, James Maloney from the Irish Farmers Journal, and Enterprise Ireland’s Michael Brohan.

We hope to have more information on the products soon, so check in with us for updates. You can find the Madden sisters’ products on FenuHealth.ie.

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