The New Zealand Government is considering banning live cattle exports – which were worth $30 million last year - according to Agriculture Minister Damien O’ Connor.
"The continued export of cattle may be a risk to New Zealand's brand.”
He believes that the time has come to rethink this area and consider whether it's something that fits within its values as a country.
O'Connor said that when animals leave New Zealand, they set conditions that are considered world-class by veterinarians.
“But there have been incidents over the last few years that highlight the fact that once animals leave New Zealand, we have very limited ability to ensure their well-being when they reach their destination," O'Connor added.
"That's something that's not acceptable to me and I know it's not acceptable to a large number of New Zealanders.”
“We need to ensure we have the highest level of animal welfare standards; our economic well-being depends on it.” he concluded.