Livestock Live Limited has made it possible to marts to facilitate the trade of livestock, both cattle and sheep, by using web-based live streaming and online bidding technology.
Carnaross Mart in Co. Meath led the charge by playing host to Ireland’s first virtual livestock sale earlier this month, as reported by us.
Ireland’s second-ever virtual mart was held in Manorhamilton last week, as reported by us.
A number of other marts are set to go live on LSL shortly:
- Carnew Mart;
- Gortatlea Mart;
- Tullamore Mart;
- Kilmallock Mart;
- Carrigallen Mart;
- Abbeyfeale Mart.
How do LSL virtual marts work? (More information can be found in this article)
- All animals are checked into the mart and issued lot numbers and put in pens as normal;
- Lots can be view prior before the sale begins (only a certain amount of people at a time);
- A catalogue list of all lots available for sale on the day is compiled;
- Animals are weighed and enter the sales ring as normal;
- All relevant information (data is imported from AIM, ICBF and Bord Bia) relating to the animal is displayed on a virtual mart board;
- Sellers issue the mart with a reserve price they want for the lots at check-in and it is entered in the system;
- An auctioneer manages the ring as normal, calling out the bids as they come in online – bidders and sellers can see bids as they are made;
- The whole system is in real-time with almost zero delay;
- Buyers arrange to come to the mart to collect their purchases.
Information
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