This week is one a little out of the ordinary for Noel and Áine Clancy and their three children, as 1st- 7th September is earmarked as Love Lamb Week.
The Tipperary-based farmers operating a suckler and sheep enterprise are taking a unique approach to showcase the work they carry out on the farm.
Taking a plunge into a new social media space by uploading short films directly from the farm based in Drangan, South-Tipperary and East-Galway to Youtube has already started to cause quite a stir.
Love Lamb Week
With the ball now rolling, the Clancy family are garnering attention on their Youtube and Twitter channels from all around the Emerald Isle and even across the waters.
A flock of crossbred lowland Texel cross ewes and small purebred flock of Poll Dorsets dominate the pastures along with a suckler cow base of fifteen Spring calvers.
‘’I thought it really gained momentum on social media from the British farming community. The campaign will hopefully in some small way help to get lamb back on household tables around the country and promote awareness of the good conditions in which our lambs are produced and reared in.’’ Noel explained to That’s Farming.
As a 33-year-old full-time farmer Noel’s lightbulb moment springs back to following the movement started by Cumbrian sheep farmer Rachel Lumley on Twitter back in 2015.
‘‘Lamb consumption is dropping and we need to try and promote our product to get it back on dinner tables and back in shopping baskets. It is seen often as a slow cooked meat type but there are plenty of quick and easy recipes that include lamb too. It is healthy product as it is primarily grass reared in this country. I found this would be a perfect form of promotion.’’ Noel added.
As the movement continues to get to grips here around the Irish island, Noel is calling upon fellow sheep farmers to get involved.
‘‘Recipes can be found online. The most important thing that people can do if they really want to support the campaign is to buy Quality Assured Irish lamb the next time they are choosing meat in their local butcher’s or supermarket.’’ Noel concluded.
All content can be found on Twitter by searching #LoveLambWeek or checking out the @LoveLambWeek handle.
Check out Noel’s Youtube Channel here.