Supermarket giant Lidl have responded to our reporting on the latest revelation in the Fake Food investigation.
The giant responded after Shane McAuliffe, IFA Pigs Committee Representative discovered pork products for sale in the supermarket with EU sourced meat bearing Irish labelling.
The food mislabelling contained pork products which while produced in the EU bore Irish flags. This is not the first time the supermarket has been exposed for carrying non-Irish products with Irish flags.
The pork products contained the note; contains traces of EU Pork.
Lidl released a statement to our reporting this morning stating:
‘We have investigated your query. This is due to the changeover of back bacon from EU origin to Irish Bord Bia approved product.
The EU origin joint was supplied into Lidl until a couple of weeks ago. Last week, we launched the new version which was re-designed to be Irish Bord Bia approved product.
It is possible that there may have been a few of the EU origin joints on shelf and a new box of Bord Bia 700g joints was topped up with these.
This is part of our ongoing push towards stocking more produce from local suppliers.’
The company has previously been found to be in breach of sections 4.1 and 4.4 of the Code of Standards for Advertising and Marketing communications and has been expose by us pork is not the only product they have been found to have mislabeled.