The bill allows for a raft of practical measures to reduce waste. Where health and safety concerns had prevented the donation of food products past their sell-by date, this legislation will remove such barriers. As well as relieving businesses of sanctions previously faced for donating food, the new measures will allow businesses to write off food donations against tax. Farmers will also be allowed to donate unsold foods.
The government is spending €1million to develop transit packaging designed to extend shelf life.
A publicity campaign surrounding the initiative will be designed to raise awareness and enthusiasm among the Italian people. In addition, so-called 'family bags' will be encouraged, whereby restaurants provide the opportunity for diners to take home left-overs.
Food waste is not just an Italian problem. The UN Food and Agriculture Organisation estimates that European food waste stands at 40%, enough to feed 200 million people annually.