Kerry Foods were landed in hot water last week, as a food writer exposed them for selling chicken slices as ‘Made in Wicklow’ when in fact the meat was sourced from Brazil, as reported by us here.
This sparked outrage amongst the public and within the agricultural community and today, Friday February 8th, IFA members have joined in protest. A group of IFA members arrived at Kerry Foods in Shillelagh in Co. Wicklow, where the Denny product in question is packaged, protesting the recent revelation and the fact that Irish chicken was not used.
“We are here today to highlight the discrepancies in the country of origin labelling.” IFA Poultry chairman, Andy Boylan, said.
“Companies like Kerry Foods or Denny’s, can produce a product with an Irish sounding name. But looking at it closer, we discovered that the meat inside the product comes from abroad. Consumers are confused an misled.” He added.
“It is unfair on the consumer,”
(Image source - Nigel Renaghan)
A loophole with the current labeling legislation means that KerryFoods have not acted illegally, though the IFA’s Poultry Chairman, Andy Boylan, feels they are misleading customers. He then urged that Kerry Foods support chicken produced in Ireland.
“This loophole in the current labeling legislation that Kerry Foods are exploiting to mislead consumers reinforces the importance of trusting the Bord Bia Quality Assurance label”. He said.
“Poultry farmers have had their margins squeezed with all inputs increasing by 15-30% in the past two years. They need an increase to cover their costs, and don’t want to see an Irish food company, Kerry Foods, and their brand Denny which is perceived as an Irish brand, using imported product.”
(Picture - @IFAMedia)