This was the message from the Chairperson of the ICMSA Livestock Committee, Michael Guinan.
Mr. Guinan says the US move to ban the product is a stark contrast to the "pussyfooting" of the EU with regards the Brazilian beef scandal.
Mr. Guinan said Irish farmers have been struck by comments from US AG Secretary, Sonny Perdue, who said although Brazil had long been a trade partner of the US, the first priority was to protect it's American consumers.
Mr Guinan said that no reasonable person could disagree with the absolute need to protect consumers but also said that attention should be given to the need to protect indigenous Irish and wider EU beef producers.
He said this is because they were at constant risk of seeing their own beef raising operations being undermined by very dubious Brazilian beef imported without any credible certification.
This happening while, at the same time, having themselves to meet the most exacting standards of production being applied anywhere in the world.
Mr Guinan said the ICMSA could never accept a situation where food can be sold in the EU that we know for a fact has been produced to a lower standard than the food that is produced within the EU.
He concluded by saying it was time that the EU looked at the kind of decisive US response to the threat posed and imitated it.