Farmers nationwide are being encouraged by Glanbia Agribusiness to produce pink bales in conjunction with its 2017 #PinkBales campaign in aid of Breast Cancer Ireland. They want farmers across the country to help out through the purchase of a special edition pale pink Mastercrop Agristretch silage wrap.
For every roll of the pale pink Mastercrop Agristretch silage wrap purchased across all Glanbia Agribusiness and CountryLife branches, a donation will be made to Breast Cancer Ireland and this will then be matched again by Glanbia Agribusiness.
Supporters of the campaign may also donate, instead of buying pink wrap, by buying one of the Breast Cancer Ireland €2 trolley tokens, keys and pins which are available throughout the country. The campaign has seen over €15,000 been raised over the past two years, with that number expected to increase again this year.
CEO of Breast Cancer Ireland, Aisling Hurley, was keen to promote this year’s event and it’s benefits, she said "We are delighted to partner with Glanbia Agribusiness once again this year for the pink bale initiative. The pink bales in the rural community represent a very visible icon promoting breast cancer awareness. The more awareness we can generate across communities, the more lives might be saved. 1 in 9 women will be affected in their lifetime. Early detection is critical,".
Upon the announcement of Glanbia’s sponsorship, retail marketing manager, James Byrne, had this to say "Glanbia Agribusiness is delighted to once again be supporting breast cancer research and raising money for such an excellent cause,”. He also mentioned the aim for this year’s campaign was to increase awareness through social media and in rural areas, he said "This year we really want social media users to help raise awareness of breast cancer in rural communities by, not only painting the countryside pink, but sharing photos and videos with us using the hashtag #PinkBales.” He also said there will be a prize on offer for the best video/photos shared, “We’ll reward the best one with a fantastic 42” LG smart TV." He said.
Breast cancer is the most common malignant tumour diagnosed in Irish women, with a whopping 2,883 cases diagnosed each year on average. It is also the second most common cause of cancer death in women. If that isn’t good enough reason to participate I don’t know what is.
Don’t forget pink is the new man’s colour.