Are you up for ‘The Unlock Challenge’?


A new initiative aims to encourage farmers to examine their farm to see what small changes can be made to unlock their farm potential.

Are you up for ‘The Unlock Challenge’?

  • ADDED
  • 3 mths ago

A new initiative aims to encourage farmers to examine their farm to see what small changes can be made to unlock their farm potential.

As an industry, we face both tremendous challenges, and tremendous opportunities. Businesses and farms that adapt to different environments will not only survive but will thrive long into the future.

A new initiative called “The Unlock Challenge” has just been launched by animal nutrition company Specialist Nutrition; it aims to encourage farmers to examine their farm to see what small changes can be made to unlock their farm potential.

The first series of the campaign focuses on the management of dairy animals, and from the farm of Matt and his son Patrick Larkin in Co. Wexford, Specialist Nutrition will provide guidance on everything from calf rearing to buffer feeding.

Each challenge will be shared through a video series over the next few months on their social media channels, or farmers can sign-up to their mailing and SMS list here.

The Larkins

In 2015, the Larkins moved from beef to dairy; at the time, they calved down forty heifers. Their goals included making maximum use of grazed grass and incorporating as many home-grown feeds as possible into the herd’s diet.

145 cows will calve down this season, with a lot of grass built into the system and the vast majority of feeds used are grown on the farm.

Last year, the herd had an average of 532kgs milk solids at 4.45% butterfat and 3.59% protein, with a 365-day calving interval and 92% 6-week calving rate.

Stayed tuned for a sneak peek of the initiative over the next few days.

More Information

Specialist Nutrition are leaders in the management of moist and liquid feed co-product derived from the human food and drinks industry. While providing expert nutritional and technical advice on-farm, Specialist Nutrition’s focus is to unlock farm potential.

Not content to settle with the norm, they challenge the status quo; and with their latest campaign called “The Unlock Challenge,” they are inviting farmers around the country to do the same in order to uncover what works for their farm.

Farmers can follow their campaign by finding Specialist Nutrition on Facebook, Twitter or Instagram or see their website here.

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