The National Dairy Council has joined up with the European Milk Forum again for 2019’s initiative, “Cheese. Your Way.” that is aimed at encouraging more Irish consumers to enjoy quality cheese from Europe.
Irish celebrity chef Donal Skehan has been announced as the official ambassador of the Irish campaign.
To celebrate Donal’s support of the “Cheese. Your Way.” campaign, the National Dairy Council and European Milk Forum have launched a competition for social media-savvy foodies from across Ireland to create a short food video or recipe about cheese.
The winner and one friend will get to visit Donal at his home in LA, take in a video workshop to learn more about food styling, and take in the sights of LA.
Speaking about the partnership, Skehan said, “I’m delighted to support the National Dairy Council and European Milk Forum’s “Cheese. Your Way.” campaign, to encourage more Irish consumers to enjoy the best of European cheese.
The pan-European campaign is being implemented to educate Irish consumers on the importance of including cheese in their everyday diets in a variety of traditional and contemporary ways.
Cathy Curran, Communications Manager at the National Dairy Council, said, “We are excited to be able to launch the ‘Cheese. Your Way.’ campaign by offering one lucky foodie the opportunity to fly to LA with a friend and experience a culinary workshop with Donal in the coming months.”
The competition is open to all ‘social media-savvy’ foodies 18 years and over from across Ireland.
To enter the competition simply record and send an original video telling us about yourself and why you love cooking with cheese to firstname.lastname@example.org or via Facebook message to @TheCompleteNatural by 5pm on Friday, (June 28th) 2019.