A day in the life of a farm vet - Snapchat Style!


Cancel your plans for the week & follow a day in the life of a typical farm vet on Snapchat - Thatsfarming.com teams up with XL Vets & MSD Animal Health! This innovative broadcast promises to be both educational and revealing. Not to be missed!

A day in the life of a farm vet - Snapchat Style!

  • ADDED
  • 2 years ago

Cancel your plans for the week & follow a day in the life of a typical farm vet on Snapchat - Thatsfarming.com teams up with XL Vets & MSD Animal Health! This innovative broadcast promises to be both educational and revealing. Not to be missed!

It’s late March, calving and lambing is in full swing, calf populations are peaking and disease pressure is constantly increasing; farms are stretched to capacity and vets are at their busiest.

Spring can be a very buys time of year on the farm especially on those farms that are calving cows and lambing ewes. Did you ever wonder how a vet’s day is structured during this busy spring period on the farm? Any idea of what time they start in the morning and what time they finish in the evening? What they have for breakfast if they even have time for some? Well if not, follow thatsfarming on Snapchat to see a day in the life of a typical farm veterinary practitioner It’s that simple, all you have to do is follow thatsfarming on Snapchat to catch up with all the fun!
This year’s vet-filled week of takeovers will kick off on March 19th and will wrap up on March 24th. The comprehensive campaign will run for six days from March 19th to March 24th, with audience interaction and feedback encouraged. Wexford Hurling superstar, Jack O' Connor will be travelling with each vet to showcase their working day.

Vets include:

19 Mar - Donal Murphy, Sliabh Luachra Veterinary, Rathmore, Co. Kerry
20 Mar - Brian Ryan, Mulcair Veterinary Clinics, Cappamore, Co. Limerick
21 Mar - Mairead Berkery, Avondale Veterinary, Arklow, Co. Wicklow
22 Mar - Frank Clerkin, Clerkin Vets, Cootehill, Co. Cavan
23 Mar - Harry Ferguson & Roisin McCormack, Longford Animal Health, Co. Longford
24 Mar - Donal Lynch & Dolores Cassells, Tullamore, Co. Offaly

“We are really excited to partner up with MSD Animal Health and XL Vets once again for this great initiative. Last year, was the first time that anything like this was done on Snapchat. We gave people a chance to see what a large-animal vet’s day consisted of. This year, we have extended the campaign by an additional day and we have also added more diversity.” Shane Ganley, General Manager of That’s Farming said.

"The aim is to get exposure for Veterinary Practitioners. We are going to have different content, more technical content which farmers will be able to learn from," said William Minchin of MSD Animal Health.
"We have a much wider spectrum in terms of demographics; we have a nice mixture of age and experience. We have experienced and younger vets, both male and female", William added.

The campaign generated a huge level of interest that stretched far beyond the core target audience of new and aspiring veterinarians. While we will shortly be recruiting for the 2018/19 Veterinary Graduate Programme we are also going to use the initiative as a launch pad for XLVets Skillnet Agri-Academy; a new online training platform for providing herd and flock health management skill with a 1st module on the management of anti-microbial resistance currently being devised .” Geoff Dooley, CEO of XL Vets said.

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