The decision has been made by the European Court of Justice have announced that the only foods to be described as dairy are Milk, cheese, yoghurt and Butter.
This means that products such as soy milk, almond milk and other non-dairy based “milks” must now be labelled under a different category.
The news has been welcomed by John Comer, The president of the Irish Creamery Milk Suppliers Association (ICMSA). He said that previous regulation, or lack of, were wrong seeing as some products contained zero traces of milk. He feels they were marketed intentionally in this disingenuous way.
Mr. Comer added that corporations intentionally played on the desire of consumers to be healthier and have traditional dairy-based foods. He said they then substituted ingredients with cheaper alternatives made from processed vegetable and plant derived elements.
Mr. Comer called this “blatantly unfair” and said it was a breach of product descriptions.
He concluded by saying that supported genuine dairy foods is of benefit to Ireland’s grass-based dairy farming sector.
IFA National Liquid Milk Chairman John Finn also spoke about the move and also described it as welcomed.
Mr. Finn said fresh milk and dairy products were natural products, rich in naturally occurring varied and valuable nutrients.
While he said soya or nut based products have been using the dairy name for their own gain, they are having to undergo significant processing and fortification with nutrients and additives and after that still offer only a fraction of the nutrients of natural, fresh milk.
I would urge all retailers to take due note of this momentous decision, and to take its logic to the next level, by ensuring that, in their supermarkets, those substitutes are not presented to consumers in the dairy cabinets”, he concluded.