National sustainability programme Origin Green, now in its fifth year is due to take centre stage at Bord Bia’s stand at this year’s National Ploughing Championships in Screggan Co. Offaly.
Emphasis is being placed on programme for the Irish food industry, and the framework it provides to farmers and food producers in the challenging trading environment brought about by Brexit.
The stand will showcase the achievements of Origin Green farmers who have successfully joined the programme and reaped financial awards by reducing their costs as they lowered the carbon footprint of their enterprises.
Throughout the course of the three-day event, Bord Bia CEO Tara McCarthy will be joined by colleagues from the Origin Green, Quality Assurance and consumer insight teams as well as overseas offices and sector experts to outline to visitors the key role of the Origin Green programme in the Irish food industry’s coordinated response to Brexit .
Speaking from the Ploughing, she said, “Origin Green’s success story is one of farmers, processors, exporters and government working together to deliver quality food that is independently verified for its sustainability impact. Farmers are critical to the success of the programme, providing the “proof points” on-farm which are demanded by our food buyers and their consumers, who increasingly want to know where their food comes from and how it is produced.
Proving our sustainability was never more important than it is today. Origin Green provides farmers with a structure within which to increase their competitiveness by lowering their carbon footprint and thereby cut the running costs of their enterprises. It is also creating new opportunities for exporters in traditional and emerging markets where the demand for sustainably produced food from buyers and their customers continues to increase”.
Presentations will be hosted on a daily basis and will look at the issues affecting farming and food businesses including the challenges and opportunities of overseas markets through the eyes of the managers of some of the 13 Bord Bia locations, Quality Assurance, beef, sheepmeat, pigmeat and consumer insight.
Bord Bia`s Consumer Insight Centre's personnel will outline the role that consumer and market insight plays in finding the right markets and food buyers for Ireland`s food and drink and matching Irish exporters with the products in demand in those markets.
Advice will also be offered for particular businesses.
20 Chinese government officials visited the stand and outlined to them the Irish food industry`s commitment to meeting their requirement for Irish food and complying with their demanding food safety standards, highlighting the role of Origin Green plays in achieving those targets.
The visiting group included officials from the Chinese Food and Drug Administration (CFDA), Administration of Quality, Supervision, Inspection and Quarantine (AQSIQ), Certification and Accreditation Administration (CNCA) and the Ministry of Agriculture.