China will become first billion euro market for Irish food and drink exports says Bord Bia CEO


Bord Bia will open new office in Singapore to reach South Asian community.

China will become first billion euro market for Irish food and drink exports says Bord Bia CEO

  • ADDED
  • 4 years ago

Bord Bia will open new office in Singapore to reach South Asian community.

Bord Bia Ceo, Aidan Cotter has said China will become the firsty billion euro market for Irish food and drink exports outside the UK within the next three years.

Cotter’s remarks come on the foot of the opening of a second office in the region. The new office based in Singapore will target South Asian countries while its counter part in Shanghai will continue to focus on the Chinese market.

Ireland’s trade with China has grown over the last ten years to reach 654 million making it Irelands second largest market for pork and dairy.

Ministerial visit

The news comes on the back of Minister Creed’s recent visit to China where he was seeking access for Irish beef to the lucartive market.

Beef imports to China are still a topic of debate between the two countries. EU beef had been banned following the BSE outbreak in the 90s. Irish beef has been approved to be imported but trade has not yet commenced.

Online campaign

A new digital campaign, Origin Green, to promote Irish dairy products to Chinese consumers was also launched by Bord Bia and is expected to reach 33 million people in a series of targeted ads and promotions. Bord Bia plans to expand the campaign early next year to include Irish meat and seafood.

The opening of the second office in Singapore will help grow Irish trade links in South Asia. Exports to Singapore itself have grown and the country will provide a launch pad to the 600 million South Asian community.

Cotter concluded that the trade mission was a success and called it the countries most ‘ambitious’ to date.

[pictured Bord Bia Ceo, Aidan Cotter]

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