I love good meat, its something that I got from my mother. I dont mind paying for quality because at the end of the day your health is the most important thing in the world. I have my butcher in town and every week I go in and get my choice cuts, a few specially made sausages, some turkey rashers, a sirloin roast and maybe a few steaks for a treat during the week. No matter where in the world Ive lived Ive always made it a point to get to know my local butcher you not only get the odd freebie but you know your getting quality.
Irish beef is the caviar of the beef world. Its a quality product that's grass fed and raised in a lovely environment, the animals are only housed when weather is too poor to let them out, its an age old system but it works.
I like everyone else in the farming world woke up to the news of the Brazilian scandal at the weekend. Rotten beef being sold and exported to Europe, chicken packed with potato and sometimes cardboard. This was ten times worse than the horsemeat scandal this was business killing, health and safety raising doomsday stuff.
Brazil is a beef giant but you work with a developing nation and you get a developing product. There was no checks and balances, a culture of bribes and a system that was fundamentally broken.
What makes it worse is the crap was coming directly to our shores here in Europe.
The police crackdown was a 2 years investigation that exposed these practices some of it carried out by the biggest beef company in the world JBS. Where I ask do we go from here?
Ireland alone fought against the Brazilian beef coming into the EU and now we have been proved right. Sinn Fein have called for a ban on the Brazilian beef and I agree with them. I dont want this crap coming into Europe. It undercuts our world class product and in its cheapness forces us to try and compete and as a result maybe our standards might slip in the race to the bottom.
Well we cant allow that to happen. We have a world class product and the world needs to know that.
Brazil's problem is Ireland's opportunity.
You want great beef? Buy Irish. We may not be able to meet a global demand but we can meet the demand for excellence for the premium product and choice cuts. Japan might have wagyu cattle but all our meat is a type of wagyu a naturally raised, environmentally safe and sustainable one.
Lets get this Brazilian crap off our shores and remind our European brothers that they only need to look to the emerald isle for quality.
The Latin Americans have been exposed its time we went in for the kill.