Anuland FieldSense is a new systemised approach to grass measurement that helps farmers reduce time whilst achieving optimum grass cover.
Launched just one month ago after two years of research and development, the system offers first-of-its-kind camera technology that automatically measures grass through the user’s mobile phone using AI vision technology, bespoke algorithms and machine learning.
Its app advises on optimised fertiliser spreading and better paddock rotation, with a view to helping farmers to achieve a dynamic balance between forecast yield and feed demand.
The Limerick-based agri-business – which aims to empower farmer sustainability – received three awards at the 2019 National Dairy Show.
The company scooped the National Dairy Show Innovation Award Best Start-Up 2019 and its innovative grass measurement technology, Anuland FieldSense System, was announced as the winner of the National Dairy Show Innovation Award Technology -Gold category.
The company then went on to win the National Dairy Show Overall Innovation Award 2019.
Anuland FieldSense was judged against the following criteria:
- Innovative aspects of the product/service in relation to dairy farming;
- Practicality of product/service in assisting with common dairy farming chores/problems;
- Presentation and promotion of the product/service.
Grass management decisions
Receiving the awards David McDonnell, Director of Anuland, said: “We are thrilled to receive such recognition for our company and our technology.”
“It is testament to the hard work and brilliant minds of our team and a fantastic endorsement for how our grass measurement technology is addressing real and pressing issues that farmers face.”
“We all know how precious time is and not having enough time to set aside to walk the farm measuring grass each week is a real concern.”
“Our camera technology enables farmers to measure their grass on the go, by taking a photo of the grass whilst doing other daily tasks.”
This image data, he added, feeds into the company’s system giving accurate grass measurement in real-time, helping farmers to keep on top of grass management decisions at all times.”
For more information, visit here.