Dairygold is set to once again transform the landscape of the Irish countryside with the launch of the ‘Wrap It Pink’ Campaign 2018, in association with the Irish Cancer Society.
‘Wrap It Pink’ has become a well-established success since its beginning in 2015, raising funds for the Irish Cancer Society’s free services to help people facing breast cancer.
Farmers across Ireland together with Dairygold have raised close to €50,000 over the last three years from the campaign.
The campaign is a fantastic show of support from the farming community for the 2,800 women who are diagnosed with breast cancer in Ireland each year. And pink bales during silage season are now a constant reminder to people in rural Ireland to get screened.
Commenting on the campaign, John O Carroll, Head of Retail at Dairygold said: “We’re proud to be pink partners of the Irish Cancer Society and look forward to another successful ‘Wrap It Pink’ campaign this summer.
“The campaign is about raising awareness of breast cancer across rural Ireland as well as raising much-needed funds for vital breast cancer research and support services across the country.
The support to date from farmers nationwide has been incredible.”Pink silage wrap is on sale from Dairygold Co-Op Superstores across Munster and nationwide at www.coopsuperstores.ie.