Vets takeover ThatsFarming Snapchat from today!


Today marks the first day of our all-vet week on Snapchat, in association with MSD Animal Health and XL Vets, with Donal Murphy kicking it off this morning. Read more below!

Vets takeover ThatsFarming Snapchat from today!

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  • 1 mth ago

Today marks the first day of our all-vet week on Snapchat, in association with MSD Animal Health and XL Vets, with Donal Murphy kicking it off this morning. Read more below!

Did you ever wonder what a vet’s workday is like when its full steam ahead? Well then follow a day in the life of a typical farm vet on Snapchat, starting today!!

This year’s vet-filled week of takeovers will kick off from March 19th, up until the 24th. The Snapchat campaign will run for 6 days from 19th March to 24th and it will be carried on our very own That’s Farming Snapchat channel. Audience interaction is encouraged and your feedback will be appreciated. Kicking the week off is Kerry based vet, Donal Murphy, while finishing up for the week will be Dolores Cassells and Donal Lynch in Co. Offaly.

For those interested in veterinary, this really is the most hotly anticipated week in the calendar. Donal's day hs kicked off already today, head over to our snapchat right now to see how he's getting on!

Vets include:

19 Mar - Donal Murphy, Sliabh Luachra Veterinary, Rathmore, Co. Kerry
20 Mar - Brian Ryan, Mulcair Veterinary Clinics, Cappamore, Co. Limerick
21 Mar - Mairead Berkery, Avondale Veterinary, Arklow, Co. Wicklow
22 Mar - Frank Clerkin, Clerkin Vets, Cootehill, Co. Cavan
23 Mar - Harry Ferguson & Roisin McCormack, Longford Animal Health, Co. Longford
24 Mar - Donal Lynch & Dolores Cassells, Tullamore, Co. Offaly

“We are really excited to partner up with MSD Animal Health and XL Vets once again for this great initiative. Last year, was the first time that anything like this was done on Snapchat. We gave people a chance to see what a large-animal vet’s day consisted of. This year, we have extended the campaign by an additional day and we have also added more diversity.” Shane Ganley, General Manager of That’s Farming said.

"The aim is to get exposure for Veterinary Practitioners. We are going to have different content, more technical content which farmers will be able to learn from," said William Minchin of MSD Animal Health.

"We have a much wider spectrum in terms of demographics; we have a nice mixture of age and experience. We have experienced and younger vets, both male and female", William added.

The campaign generated a huge level of interest that stretched far beyond the core target audience of new and aspiring veterinarians. While we will shortly be recruiting for the 2018/19 Veterinary Graduate Programme we are also going to use the initiative as a launch pad for XLVets Skillnet Agri-Academy; a new online training platform for providing herd and flock health management skill with a 1st module on the management of anti-microbial resistance currently being devised .” Geoff Dooley, CEO of XL Vets said.



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