Tesco UK has landed themselves in hot water, for the use of a real farms name on the packaging of one of their fake farm brands, as reported by farminguk.com.
The farm, Woodside Farm, is a free-range pig farm in Nottinghamshire. The farm has been backed by the Feedback charity, which are an organisation that campaigns against food waste. The farm owner claims Tesco has been using the name since 2016 and says he sells better quality produce than they do.
The backing from The Feedback charity, was given as they are about to launch a new campaign called “total bull”. The campaign involves giving awards to retailers for the “biggest bull” on their shelves. Tesco were the first to receive the 'award', with the organisation calling them out for the “biggest bull” on the shelves.
The use of fake farm names has become a widespread problem, with Lidl and Aldi recently also having been found using Irish sounding names on their products. They do this so consumers are led to believe the produce comes from a small-scale local farm, rather than where they actually come from. Will there ever be an end to the trickery?
Other UK retailers to be found using fake brands, includes: Marks and Spencers, Asda, Lidl and Aldi. The company website for Tesco, notes that not all of their meat sold under the “Woodside Farm” brand comes from UK farms.
"Even for meats which are sourced from UK farms, such as ‘Willow Farms’ chicken, some meat may have been produced under conditions very far from those implied by their labels." Feedback said.
The news follows a complaint lodged by the National Farmers Union, to the Chartered Trading Standards over the use of “fake farm” brands.