As the saga of mislabelled food continues, we look further into the issue. Our recent poll asked readers what they believed the situation to be like, and the answers were clear.
Although the unclear labelling of food as Irish when it comes from outside the country was dealt with by the media a few years ago, it seems those efforts haven’t made a difference. Farmers are still finding situations whereby foreign food is incorrectly promoted as Irish.
We asked readers if they thought food mislabelling is a major issue facing Irish food producers, and an overwhelming 90% said yes.
On the issue of EU regulations, there doesn’t’ seem to be much trust therein. 88% of respondents think that Irish supermarkets are ignoring the EU laws that are already in place.
Our readers also don’t seem to think it’s an innocent mistake. 99% of respondents say they believe supermarkets are lying to customers’ faces with misleading logos, which are designed to make people think they’re buying Irish.
A strong majority of respondents also believe that not enough is being done to call out food fraud and mislabelling, with 87% saying that the current efforts aren’t enough.
In a fairly expected conclusion, 93% of participants said they do try to buy Irish products where possible. However, this feeds into the narrative of Irish people doing their best to choose Irish products, but being tricked into buying foreign foods in the process.