MSD Animal Health has announced the appointment of Dr William Minchin as director of its ruminant business unit, with responsibility for the company’s range of products for the dairy, beef and sheep sectors in the Republic of Ireland and Northern Ireland.
William has been marketing manager of the ruminant division of MSD Animal Health Ireland since autumn 2014 and has played an integral part in the 20% increase in sales of the company’s ruminant products over the past three years.
He led the development of the website www.bovilis.ie which includes the popular ‘Build your own vaccine calendar’. He also initiated the highly successful MSD Animal Health conference on 'Sustainable Irish Food Production into 2025' which was held in May 2017 and enhanced the position of MSD as the leading supplier of animal medicines on the Irish market.
He has taken over as director of the ruminant business unit from Fergal Morris, who was appointed general manager of MSD Animal Health Ireland on 1 January 2018.
Speaking to That's Farming, Dr William Minchin said:
“It is a great honour to be appointed as of ruminant business unit for MSD Animal Health. I think we have a very bright future as a company. We are currently the number one animal health company in the marketplace.” Dr William told Catherina of That’s Farming.
“We differentiate ourselves in the marketplace based on our people and our product portfolio. In terms of our people, we are the go to people for marketing, technical and sales solutions and we want to maximise the opportunity out of our product portfolio, which we have and our people allow us to do that.” Dr William added.
From Leighlinbridge, Co Carlow, William graduated from UCD in 2005 with a degree in agricultural science. He completed a PhD in animal science at Teagasc Moorepark in 2008 following which he spent two years as a research scientist at Teagasc Grange, working on beef production systems. Prior to joining MSD, he spent four years as livestock product manager with Zoetis.
An accomplished gaelic footballer, William was a member of the Carlow senior team for 12 years and played senior football with his local club Old Leighlin for 18 years. He lives at Rathornan, Leighlinbridge and plays an active role in his family’s beef farm, which includes a pedigree Charolais breeding enterprise.