Martin Murphy from the renowned Toureenbrien herd in Lackamore, Newport, Co. Tipperary has been elected President of the Irish Hereford Breed Society for the 2018-2019 period.
Martin, who has previously served on the Hereford Council began his term of office on July 1st, after taking over from Mr. Pat McCarthy of Bandon; he is the first member of the society to have been elected to the office of President for a second term, having held the role back in 2001.
The Tipperary native sat as the chairman of his local Munster branch of the society on two occasions, totalling to six years, respectively. He represented Irish Herefords at the European Hereford Conference Germany in 2002 and will represent the society once again at the European event this September in Hungary. He is also a member of the judging panel and has officiated as a judge at numerous society show and sales.
Martin is also a director of Irish Hereford Prime Ltd. and was instrumental in establishing the successful commercial Hereford Cross Autumn sale for weanlings and stores at Newport, Co Tipperary now in its 11th year and growing year on year.
On his election, Martin said that her was “deeply honoured” to uptake the position for a second term.
“I have no doubt that Herefords will be to the fore as one of the main breeds at the numerous upcoming summer shows around the country. I would encourage as many members as possible to participate in these events keeping the Hereford in view of the public at every opportunity.”
“Like many breeders, I look forward to adding some of the new bloodlines arriving from Australia to my herd, which will undoubtedly improve our breeding lines. I‘d like to thank the team for their work in selecting the new sires for the breed improvement scheme, the chosen bulls are truly we feel of outstanding quality”.
The new President also highlighted the importance of good management and culling poor quality cattle in order to maintain the high standards associated with Hereford.
“These must be adhered to as the demand for Hereford beef is constantly growing. In order to meet these demands, we must produce good quality cattle to remain competitive with other breeds and create an even more efficient product ensuring that cattle that will finish well with less feed in a reduced time period.”
I look forward to meeting as many members of the society as possible over the coming year and wish all of them every success in their endeavours”.